A B R A N D C O N S U L T A N C Y
With over 44 years of combined expertise in Branding, Marketing, and Advertising, Viaggio Digital was founded in 2019 in Atlanta, GA, to help brands stand out and thrive in a competitive digital landscape. Our team has developed a diverse portfolio, working with clients ranging from small businesses & startups to Fortune 500 companies across healthcare, beauty, entertainment, sports, food, real estate, technology, and industrial sectors.
Driven by a commitment to innovation, we stay at the forefront of design trends, artificial intelligence, and digital marketing strategies. Our expertise allows us to deliver user-centric solutions seamlessly blending aesthetics with functionality while driving measurable results. Viaggio Digital is dedicated to empowering brands with forward-thinking solutions that resonate in today’s fast-evolving digital environment, from crafting compelling brand identities and designing engaging websites to implementing effective digital marketing campaigns.
W H O W E ' V E P A R T N E R E D W I T H
With extensive experience working with leading global brands, we know how to approach each project with both creativity and care. We frequently collaborate with multiple departments within the same organization, a testament to our clients' loyalty and trust in our work. This approach demonstrates our capability to support several teams simultaneously, maintaining consistent quality and meeting diverse needs across the board.
F E A T U R E D W O R K
Case Study: Mercedes-Benz
Client: Mercedes-Benz of South Atlanta
Project: Commercial Production – Film and Edit
Industry: Automotive
Project: Commercial Production – Film and Edit
Industry: Automotive
Introduction
Mercedes-Benz of South Atlanta sought a high-impact, visually captivating commercial to showcase their luxury vehicles and emphasize their commitment to customer service and exceptional quality. They needed a production that would appeal to their target audience—discerning customers who value elegance, performance, and innovation. Viaggio Digital was tasked with crafting a compelling commercial that embodied the Mercedes-Benz brand while highlighting the unique offerings of the South Atlanta dealership.
Objectives
Enhance Brand Visibility – Create a commercial that aligns with the global prestige of the Mercedes-Benz brand while promoting the South Atlanta location specifically.
Drive Engagement – Capture attention across digital platforms and in-showroom displays to boost engagement and attract new customers.
Communicate Excellence – Reflect the dealership's core values of luxury, performance, and superior customer service.
Our Approach
1. Discovery & Planning
We began by meeting with the Mercedes-Benz of South Atlanta team to understand their goals, target audience, and key differentiators. The strategy focused on blending the brand's timeless elegance with the modern spirit of South Atlanta.
We began by meeting with the Mercedes-Benz of South Atlanta team to understand their goals, target audience, and key differentiators. The strategy focused on blending the brand's timeless elegance with the modern spirit of South Atlanta.
2. Creative Concept Development
The creative vision centered on the idea of "The Journey to Excellence." This theme showcased the vehicles as symbols of ambition and luxury, resonating with customers who aspire to own a Mercedes-Benz.
The creative vision centered on the idea of "The Journey to Excellence." This theme showcased the vehicles as symbols of ambition and luxury, resonating with customers who aspire to own a Mercedes-Benz.
3. Production & Filming
Location Selection: The commercial was shot on-site at the dealership and around iconic Atlanta landmarks to tie the brand to the local community.
Visual Storytelling: We used cinematic techniques to highlight vehicle details—sleek designs, cutting-edge technology, and exceptional craftsmanship. Dynamic driving shots emphasized performance, while close-ups captured luxury interiors.
Customer Connection: Scenes featuring staff interactions highlighted the dealership’s focus on personalized, high-quality service.
4. Post-Production & Editing
Color grading was used to create a polished, high-end look consistent with Mercedes-Benz branding.
A mix of dramatic and uplifting music underscored the aspirational tone of the commercial.
Text overlays and graphics emphasized key messages, including promotions and dealership contact information.
Results
The commercial received overwhelmingly positive feedback, both internally and from customers. Key outcomes included:
Increased Traffic: A 25% uptick in website visits and showroom inquiries within the first 3 months of the campaign’s launch.
Enhanced Brand Perception: Surveys indicated that viewers associated the dealership with qualities like luxury, trust, and professionalism.
Stronger Online Engagement: The commercial achieved thousands of views across social media platforms, with high engagement rates and positive comments.
Conclusion
The commercial for Mercedes-Benz of South Atlanta successfully combined the prestige of the global brand with the personalized appeal of the local dealership. By delivering a visually stunning and strategically crafted production, Viaggio Digital helped the dealership connect with its target audience and elevate its presence in the competitive automotive market.
Looking to create your next brand-defining project?
At Viaggio Digital, we specialize in crafting visual stories that resonate. Contact us today to bring your vision to life!
At Viaggio Digital, we specialize in crafting visual stories that resonate. Contact us today to bring your vision to life!