SEO stands for Search Engine Optimization. In the simplest terms, good SEO optimizes your visibility online. This means the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.

There are only 10 spots, that’s right, just 10- on Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third or twentieth page of the search results?

Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.

If a prospective customer types in a topic that is relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t one of those top ten search spots, another business just gained a new customer- or, you just lost one.

This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.

When asking the question why is SEO good for business, the answer is that SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them.