Category: Marketing

Brand Marketing Vs Product Marketing
Branding, Marketing | October 6, 2022
Brand Marketing Vs Product Marketing
Brand Marketing vs Product Marketing Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing tasks Developing and executing go-to-market (GTM) strategies Researching and understanding target segments Analyzing competitor activities Developing...
5 Tips To Make Your Digital Marketing More Effective
Marketing | October 2, 2022
5 Tips To Make Your Digital Marketing More Effective
5 Tips To Make Your Digital Marketing More Effective Know your audience It's important to know and understand your target audience so you can make content that appeals to them. Targeted content can help you engage with potential customers who already have an interest in your brand, allowing for a more efficient use of marketing resources. Here are tips to...
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