Branding, Marketing | October 6, 2022

Brand Marketing Vs Product Marketing

Brand Marketing vs Product Marketing Product marketing informs strategic positioning and ensures alignment across the company. It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketing tasks Developing and executing go-to-market (GTM) strategies Researching and understanding target segments Analyzing competitor activities Developing...